The Money Is Not In The List!
Don’t let the marketing world lie to you! The real money is in the VALUE you provide your list. The first sign of an amateur marketer is one who sends out millions of offers a week, without providing any reason for the lead to buy. Yes, you may be able to make money with a neglected list, however if you want repeating sales from your list you need to build a relationship. How? You need to provide material that actually helps your leads reach their desired goals for free. To me, this means giving away material that other people or marketers may charge for. I want to build trust with my list and I want them to be successful. If they succeed, so will I. So will you.
Mark Bowens
Tags: advertising, building, how, list, make, marketing, money, online, to
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Replies to This Discussion
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Permalink Reply by Carrie Hogue on -
Good point Mark,
It's also important to offer value BEFORE you have a list, that is the only way to build one.
When you give away valuable information to people they realize that you do want to help them, will opt-in to your list, and then you continue giving value. So your process would look something like this:
1-Offer Value to get potential prospects interested in what you have to say
2-They join your list
3-Continue offering free valuable information
4-Send emails offering affiliate products that you've used and have found helpful
5-Continue offering valuable info to continue to attract new prospects.
6-Rinse and repeat
The value is in the list because those are the only people you have to market to at this time. The REAL VALUE lies within you though and what you have to offer.
Carrie
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Permalink Reply by HPvD on -
Thanks for you post,
It definitely makes sense to provide Value,
Currently I advertise a product for Internet Marketeers that shows insights into how to use Free Video's to get visitors to their site, and I was wondering how I could (pre) sell this product better by offering some extra value, so I came up with the idea (actually I read about it in a Free (Bonus) Report myself) to give my webvisitors (a limited time) opportunity to get a Free eBook as a Bonus
to make it extra attractive to buy it this month.
Also providing the link to the sales page so they can see for them selves that I usually charge for it
and that it really has value.
So I created a special Download Page for this Special Report with:
Step 1) link to the sales page of the product
Step 2) with a link to the Bonus I provide.
I really do think that both products can be helpful for Internet Marketeers, because I experienced the value of a Bonus Report for Free myself.
All the Best,
To your Happy - Home Based Business - Inspiration,
HP
http://hpshappyhomebusiness.blogspot.com
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Permalink Reply by Shameeka Lucas on -
So true.....and don't forget.... you have to have a relationship with your list too. ;-)
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Permalink Reply by James William on -
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Permalink Reply by Matthew Zinda on -
I couldn't agree more. Someone taught you right. I was also taught to overdeliver. If you are thinking, how can I make money? You aren't going to make a dime. Well.... maybe a stray sale once in awhile. The successful people, the people that taught me think, of what value can I be? What solutions can I offer to solve peoples problems? For example, I offer a FREE eBook on how to make your own website. Inside the FREE eBook is a link to a FREE video course on how to turn your website into a fully functioning web business. Also, anyone who takes the FREE eBook gets a FREE weekly newsletter on how to get FREE targeted traffic to their website. Up until this point, I have not asked my list for one dime. I haven't even asked for their credit card number. That's how I was taught, and my teacher practices what he preaches, and he is very successful. I know that if I do the same thing he did, I will be successful too. http://www.makemoneywithmattz.com
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Permalink Reply by Vincent Muir on -
I agree,
Adding value to your list and building a relationship will increase you sales tenfold as well. They are PEOPLE and people want to be treated intelligently and with respect. Build a MASSIVE list, build a solid foundation of trust and you'll profit many times over!
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