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Creating NMOA Business and Marketing Groups around the USA.
The future of selling products and services is mail order and direct marketing driven. The Internet has propelled doing business via mail order into the fastest growing method of selling goods and services in America. These new groups are for helping small businesses and those that want to start a new business using online and mail order methods.To be a successful in today’s world the small business owner and entrepreneur must become knowledgeable in the entire process of mail order selling and…See More
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Doris
http://www.advo.com/ (Shared Mail, also has Resident Mailing lists.)
http://www.mail-marketing.com (Shared Mail)
http://www.moneymailer.com (Shared Mail)
http://www.valpak.com/vpcol/advertise.do (Shared Mail)
The key is if people get a better or equal ROI from it. As you suggest, anyone can sell one insertion. Getting them to be steady advertisers is the hard part.
The next group would be any business that could/should use coupons. Pizza, dry cleaners, restaurants, etc.
Super Saver Coupons are mass mailed in a #10 color envelope. Inside are individual sheets or coupons from each advertiser. They are full color sheets on light weight glossy paper.
In the sample I have there are 38 advertisers. They range from Senor Taco, TGI Fridays, The Augusta National Clubhouse, Nutrisystem, windows, limousine, homeowner solutions, shutters, car service, a pre-school...Oh I love this one from Memorial Gardens: Buy one space, get one free. BTW, their advertising system can also include a 5 second spot on their TV commercials.
Their cost to the advertiser averages about $300 a month and I've always personally had a hard time justifying advertising costs like that for a local business so I'm the wrong guy to ask. I'm hoping you have a better perspective.
I have extensive sales and sales training background and can guide John in presentation and closing. What I'm attempting is to help him target his best prospects so we can get him spending less time spinning his wheels. The cost must have value to someone or they wouldn't keep doing it.
To give some perspective one service I market is a Pre-Paid Legal Small Business Legal Solutions Plan. That can segue into employee benefits legal plans. My "sweet spot" is a business under 10 years old that has between 15 and 35 employees. I can find those companies using Reference USA.
My sense for him is to find customers who are already advertising. But I'm not real confident I can give him the best prospecting advice. What do you think?
Dreamweaver
aka: Jerry Chavers
Great Plans
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